Lefroy Icebreakers Rebrand

It was a dream come true to rebrand the team I played for in minor hockey, the Lefroy Icebreakers. Their old logo screams 90s look, that is why I decided to take a brand new approach to the logo. The 12 stars seen in the new logo represents the 12 championships the club has won. I also felt that blue and red is a very generic color scheme, that is why I complete ditched the color red in this rebrand. In its place is an ice blue that gives great contrast to the navy blue color which is the most predominate color in the rebrand.